Bloodstock SA
The Overview
Bloodstock SA stands as South Africa’s premier auction house for thoroughbred horses, excelling in both racing and breeding stock. With a storied legacy of success, Bloodstock SA connects buyers with the country’s finest bloodlines, giving them the opportunity to acquire exceptional horses poised to thrive on the racecourse and in breeding endeavors.
As the leading auction house in South Africa, Bloodstock SA conducts a series of high-profile sales each year, including the esteemed National Yearling Sale and the Ready to Run Sale. These prominent events attract both local and international buyers and sellers, reinforcing our reputation for transparency and professionalism. Each horse is meticulously vetted and presented with comprehensive pedigree information.
More than just an auction platform, Bloodstock SA is instrumental in advancing South Africa’s racing industry. Our sales provide breeders and owners the invaluable opportunity to showcase their horses to a global audience, ensuring the continued integrity and competitiveness of the racing scene in South Africa.
The Challenge
Bloodstock SA is poised to tackle a unique set of challenges stemming from its diverse global client base, with horse owners from around the world actively participating. Our auctions are designed to be dynamic and interactive, empowering remote bidders to place bids and communicate directly with the auctioneer in real time. Additionally, we ensure that our auctions are visible throughout the compound and can be streamed externally, allowing owners and bidders to engage from anywhere.
We hold four auctions annually, with some occurring at satellite sites across the country and the final two at the TBA compound. While we recognize the ongoing challenges presented by the aging infrastructure at the TBA compound, particularly regarding audio control, we are committed to optimizing communication for a seamless auction experience. We are confident that our innovative approach will enhance participation and streamline the bidding process for all involved.
The Solution
Icily TV delivers an exceptional, all-encompassing solution designed to meet the diverse needs of the Bloodstock SA auctions. We expertly tackle audio challenges by managing our audio setup with a dedicated audio specialist who ensures flawless system operation. Through precise room and microphone corrections, we eliminate feedback from foldback monitors, guaranteeing crisp and clear audio communication between the auctioneer and bidders.
In terms of video production, our experienced team takes full control, overseeing everything from camera operation to mixing and production management. We design a custom kit and implement extensive cable runs to seamlessly connect various camera positions and mounts throughout the venue. Our robust four-camera setup, including remote PTZ cameras, allows for effortless control and re-framing while significantly reducing crew costs. This sophisticated system provides the auctioneer with a live view of the bidders, enabling dynamic interaction with remote participants directly from the lectern.
The Results
This solution is transforming Bloodstock SA’s auctions into a dynamic, interactive experience that sets new standards in the industry. By seamlessly connecting buyers and sellers from around the globe in real time, we are significantly boosting participation and engagement. With our streamlined and professional system, Icily TV proudly partners with numerous auctions, driving modernization and optimization across the auction landscape.
Why Choose Icily TV?
Icily TV confidently combines advanced technology with local expertise to deliver outstanding broadcast and production services. Whether you require a live event, a global auction, or a custom video shoot, we provide tailored solutions that perfectly align with your needs. Our dedicated team seamlessly manages every aspect of production, ensuring flawless execution every time. With a proven track record and a broad global reach, we bring your vision to life with professionalism and engaging results that leave a lasting impact.