HollywoodBets Durban July
The Overview
Icily TV had the distinct pleasure of being involved in the entire production of the Hollywood Bets Durban July 2025. From concept to execution, we covered every element from the Theme Launch Video and event, to the Final Field Launch, Panel Discussion, and culminating in the World Feed broadcast on Race Day.
The result? A high-impact, immersive experience for viewers and fans of the legendary event.
Theme Launch
With a short one-week deadline to produce five highly polished animated social posts and one main launch video, the pressure was on.
The Icily TV post-production team worked late into the night across several intense days to concept, build, animate, and develop detailed sound design for the 2025 Hollywood Bets Durban July theme reveal. Titled Marvels of Mzansi, the campaign celebrated the real-life wonders of South Africa—not superheroes, but the breathtaking locations, landmarks, and cultural icons that define our nation.
The five teaser clips, featuring iconic destinations across the country, were created using a blend of motion graphics, 3D rendering, and advanced tracking techniques. Floating orbs spelling out “Marvels of Mzansi” were composited into the skies above these landscapes, creating an eye-catching and magical visual language. Released daily in the lead-up to the official launch, each teaser helped build momentum and excitement on social media. Simultaneously, our team worked behind the scenes on the full-length master video that premiered at the Greyville launch event.
This high-stakes, creatively ambitious project was met with a wave of positive feedback from both the Hollywoodbets team and the public, validating every hour of effort poured into it.
Final Field
The Hollywood Bets Final Field Launch is one of the most anticipated milestones in the lead-up to race day, and Icily TV was proud to deliver a seamless live broadcast experience for audiences across South Africa.
Tasked with bringing the excitement and spectacle of the reveal to screens nationwide, our team handled the full production and technical delivery for the live event, which aired on SuperSport, Gallop TV, and SABC. From the opening shot to the final announcement, we ensured flawless execution across all broadcast platforms. With multiple cameras, live mixing, graphics integration, and live uplinks in play, our crew delivered crisp visuals and dynamic transitions that captured the electric atmosphere of the Final Field reveal.
As always, timing and precision were key, and our experienced team brought the production to life with calm control and creative energy. With every moment of the launch captured in real time, fans across the country got to witness the drama and anticipation unfold live — a true celebration of South African horse racing at its finest.
Panel Discussion
This year’s Hollywood Bets Durban July panel discussion took things to the next level with a powerful bilingual format that reflected the diversity and spirit of the event.
Icily TV was once again entrusted with the full production of this special, producing not one, but two complete 52-minute panel shows — one in English and one in isiZulu. With just 48 hours from shoot to delivery, our team worked around the clock to capture, edit, mix, and finalise both episodes for broadcast on SuperSport, SABC, and Gallop TV. From set design to lighting and audio, every detail was crafted to deliver a premium viewing experience. Huge credit goes to our partners: BlackCoffee brought the AV and lighting magic that gave the set its polish and atmosphere, HesperMedia handled the post-production on the isiZulu version with speed and precision, and Disrupt Media tied it all together with slick graphic design and seamless collaboration.
The result was two visually striking, culturally inclusive, and highly engaging conversations that explored the significance of the Durban July — reaching wider audiences than ever before. We’re proud to have played a key role in shaping this inclusive content, and grateful to the Hollywoodbets team for continually pushing the envelope and inviting us to be part of the journey.
World Feed
Race Day at the Hollywood Bets Durban July 2025 was nothing short of extraordinary — and Icily TV was at the heart of it all. We proudly supplied and managed the full crew and OB facilities responsible for producing the international World Feed, broadcast live on SuperSport and SABC.
With a highly skilled technical and creative team on the ground, we delivered a seamless, multi-camera production that captured the full scope of this iconic event — from the intensity of the races and live anchor studio segments, to the glamour of the red carpet fashion and the energy of the Pulse Stage live music performances. Our OB units were the central hub of coordination, handling everything from live switching and graphics to intercoms, camera feeds, and redundant backups to ensure the feed never missed a beat.
The complexity of the production demanded perfect orchestration across departments — and with the trust and support of key partners like Chris Haber of World Sport Arabia and Race Coast, we delivered a world-class broadcast that showcased the Durban July’s unique blend of sport, style, and culture to viewers across the globe. It was a celebration of excellence, and we’re honoured to have been behind the scenes powering every frame.
Why Choose Icily TV?
From large-scale live broadcasts to fast-turnaround post-production, our team thrives under pressure and delivers with precision. With cutting-edge OB facilities, a seasoned crew, and a reputation for creative problem-solving, we’re trusted by South Africa’s biggest names to handle their most high-stakes productions.
Whether it’s on-site, live-to-screen, or streamed to the world, we make sure your audience never misses a moment.