BigGroup - Mastercard RiskX
The Overview
Icily TV was honored to cover Mastercard’s RiskX On Tour event on behalf of BigGroup. The tour traveled across two exciting cities—Bangkok and Miami.
Our 3-man team spent two weeks on the road with the RiskX team, capturing every aspect of this high-profile event. From stills to video, interviews, and vox pops,
Icily TV delivered comprehensive coverage, with on-site post-production ensuring rapid response times to any editing requests.
The Challenge
The primary challenge for this project was the need for quick turnarounds and fast, responsive coverage. The event spanned multiple days, multiples venues, and mulitple contents with constant demands for fresh content—whether it was quick social media snippets or edited videos for immediate use. Icily TV also had to manage not only the content requests from the Mastercard team but also the needs of the guest speakers and VIPs.
The Solution
To tackle these challenges, Icily TV deployed a 3-man team, all of whom were highly skilled in multiple roles. This enabled us to cover a wide range of activities—shooting stills, capturing video footage, conducting interviews, and editing on-site.
We shot on the Blackmagic ecosystem, which allowed us to capture raw footage while still ensuring quick turnaround times. Shooting raw footage was particularly beneficial for producing high-quality content for recap videos and after-movies. This flexibility allowed us to deliver crisp, detailed videos that could be remastered after the event for maximum impact.
We also created a constantly updating online drive to supply high-quality, social-ready images and videos to the speakers and VIPs. This enabled them to download content in real time, allowing for quick use on social media channels to keep the buzz around the event alive.
The Results
The Mastercard RiskX On Tour was a resounding success, with multiple happy clients who loved our work. Icily TV delivered on every aspect of the project—photo, video, vibes, and interviews. We produced 5 daily recap videos, 3 event overview videos, and 1 combined tour video, along with countless images capturing the brand, speakers, events, and locations. The fast turnaround times and quality content were key to keeping up with the event’s dynamic needs and ensuring everything was covered to the client’s satisfaction.
At Icily TV, we pride ourselves on being quick, efficient, and highly responsive to our clients’ needs. Our team’s ability to adapt to fast-paced environments
and handle multiple tasks simultaneously ensures that no detail is missed. We bring creativity, flexibility, and technical expertise to every project,
making us the go-to choice for clients who need agile, high-quality content across various platforms.
NAME HERE – BigGroup
Why Choose Icily TV
At Icily TV, we pride ourselves on being quick, efficient, and highly responsive to our clients’ needs. Our team’s ability to adapt to fast-paced environments
and handle multiple tasks simultaneously ensures that no detail is missed. We bring creativity, flexibility, and technical expertise to every project,
making us the go-to choice for clients who need agile, high-quality content across various platforms.
